Trusted by...
Selena Moshell, IMAG director and creative producer, trusted by Gracie Abrams, Apple Music Live, Coachella, Madison Square Garden, Visa Live, Benson Boone, Barbie The Movie: In Concert and Deal or No Deal Live.
Hand her the hardest part of your show. "Forced her way through a crowd of 3500 for the camera shot!" Carmen S., Visa Live at Kennedy Space Center. Selena Moshell, IMAG director, in her comms headset beside a lit video switcher, with a giant IMAG screen and a packed crowd behind her.
Selena Moshell, IMAG director and creative producer, trusted by Gracie Abrams, Apple Music Live, Coachella, Madison Square Garden, Visa Live, Benson Boone, Barbie The Movie: In Concert and Deal or No Deal Live.
The Beehive LA, Gracie Abrams tour 2025
The brief asked for intimacy and fan connection in big venues. Selena directed the screens, then the Apple Music Live broadcast from Red Rocks.
Read About It
Imagination, Visa Live at Kennedy Space Center
Benson Boone and DJ Pee Wee played Rocket Park. When security would not clear the way to the camera shot, Selena went through the crowd.
Read About It
Barbie The Movie: In Concert, San Francisco Symphony
Overture Global Entertainment produces this concert for Mattel and Warner Bros. Pictures. The original creative direction is Selena's.
Read About It
Arena tours trust Selena Moshell with their screens. She was IMAG and broadcast director for Gracie Abrams' The Secret of Us tour, from Madison Square Garden and the LA Forum to an Apple Music Live broadcast from Red Rocks.
Producers trust her to build a show from the first idea. She created the original creative direction for Barbie The Movie: In Concert, produced video for Danny Elfman at Coachella 2022, directed Hollyhock House (2024), and co-founded MikkoMia Productions.
Crews trust her because she knows the show from the inside. Eight years on The Lion King national tour made her a director who understands dance, so every move on your stage lands on the screen the way it felt live.
The Beehive LA · Gracie Abrams, The Secret of Us tour, 2025
Feeling. The Beehive LA, the tour direction company behind Gracie Abrams' The Secret of Us tour, wanted huge venues to feel personal. The creative brief called for "an atmosphere of intimacy and fan connectivity despite being in large-scale venues."
Stakes. The tour played sold-out shows in Boston, New York and Los Angeles, with quick turnarounds between cities. The screens had to carry that closeness to the back of every venue, and the run would end on a live broadcast.
Story. Selena was the tour's IMAG and broadcast director, calling what fans saw on the big screens. A wireless Sony FX3 on a DJI RS gimbal gave her the flexibility to capture intimate, crowd-immersive shots.
Result. The tour closed with an exclusive Apple Music Live broadcast from Red Rocks Amphitheatre on October 29, 2025, with Selena directing.
Imagination · Visa Live at Kennedy Space Center
Feeling. Visa Live brought Benson Boone and DJ Pee Wee (Anderson .Paak) to Rocket Park at the Kennedy Space Center, with a crowd of 3,500 packed in for the concert.
Stakes. Selena was Assistant Show Director to Show Director Mark Jennings, for Imagination. The camera shot sat on the far side of the crowd, and security would not clear a path.
Story. So Selena went herself. She pushed through the crowd of 3,500 for the camera shot, and her energy kept the crew in good spirits.
Result. Carmen S., the event's talent producer, named Selena publicly afterward for both: going through the crowd when security would not, and lifting the crew.
Overture Global Entertainment · Barbie The Movie: In Concert
Feeling. Barbie The Movie: In Concert brings the film to the concert stage with a live symphony orchestra. Overture Global Entertainment produces and licenses it on behalf of Mattel, Inc. and Warner Bros. Pictures.
Stakes. The show carries the Barbie name for Mattel and Warner Bros. Pictures onto symphony stages, and every performance starts from one creative direction. Black Ink Presents handles the technical direction.
Story. Selena created that direction. The concert program credits it plainly: "Original Barbie The Movie In Concert Creative Direction by Selena Moshell."
Result. The San Francisco Symphony performed it on November 28 and 29, 2025, with Sarah Hicks conducting, built on Selena's original creative direction.